Brand design and strategy for a vegetarian gourmet startup in Taipei, Taiwan
Branding, Web, Packaging
Changing the world, one meal at a time.
Here is a branding project I did earlier this year for an F&B brand called Devata. The target market aims at the higher echelon of the ever-growing vegetarian market in Taiwan and beyond.
Devata or 飛天 in Mandarin is a type of female spirit of the clouds and waters. Often they are depicted performing dance, music or food offerings as the celestial maidens.
Unlike a typical logo design that is often simple and poignant, the Devata logo goes into intricate details to accentuate the luxury brand image.