Devata

Here is a branding project I did earlier this year for an F&B brand called Devata. The target market aims at the higher echelon of the ever-growing vegetarian market in Taiwan and beyond.

Devata or 飛天 in Mandarin is a type of female spirit of the clouds and waters. Often they are depicted performing dance, music or food offerings as the celestial maidens.

Unlike a typical logo design that is often simple and poignant, the Devata logo goes into intricate details to accentuate the luxury brand image.