Brand design and strategy for a vegetarian gourmet startup in Taipei, Taiwan
Branding, Web, Packaging
Changing the world, one meal at a time.
Devatas are heavenly beings, also known as devas in Hindu-Buddhist, the South-East and the East Asian cultures. The logomark is a devata executing food offering representing the founder’s passion to introduce the luscious Taiwanese vegetarian food to the world.
By promoting quality vegetarian food, Devata didn’t forget to make an impact on reducing the environmental impact of the livestock industry that is reflected in the strapline, ‘Changing the world, one meal at a time.’
Devata also uses recycled cardboard and corn-based meal boxes wherever possible.