A dynamic and zestful brand design for an online Kung Fu learning platform
Branding, Marketing Collateral, Web, Merchandise
The 34h generation Shaolin monk, Master Yan Shin had a vision to make learning Kung Fu accessible to his devoted followers in all corners of the world.
Unlike the conventional Kung Fu learning videos, Kungfu.Life’s bite size course structure pioneered the online learning platforms.
The logomark is the Chinese character for ‘strength’ or ‘force’ written in calligraphy. The torn lines in the design emphasises the stretch and power, giving the mark motions and dynamics.